OUR APPROACH
Be Brave.. Be your Best!Our Approach
Innovation is a competitive asset critical to business growth and success. The excitement of having the next big idea can lead companies to rush product development in order to get ahead of the competition. The lack of a strategic plan creates disjointed processes that cause major challenges to product development and execution.Our simple, yet proven and established processes and specialized expertise creates a streamlined, efficient and cost-effective approach to product development that can help you to commercialize without sacrificing the quality and integrity of your product.
With over many decades of experience, we have carefully-developed three-tiered product roll-out and marketing strategy, that encompasses the following major components:
IDEATION.
Many people view the ideation stage as the mouth of a funnel. Although many ideas enter the funnel top, only a fraction ultimately make their ways downward towards implementation. Ideation attempts to generate new products and services that meet unanswered consumer demands, and the most functional designs align with the company's business model, by offering high benefits at low cost.
The ideation stage strives to incorporate a marketing philosophy known as "The Four Ps," which stand for product, price, place, and promotion. Often referred to as the marketing mix, companies use this concept to determine the products to create, the price points at which to sell them, the customer base it wishes to target, and the marketing campaigns it will roll out in an effort to move merchandise off shelves.
DEVELOPMENT.
Work with internal or external engineering and design teams to execute the development, identify what resources will be needed, and determine the cost to get to market. Next, develop tooling and functional prototypes to test the integrity of your design and validate the components. This step will allow you to make any necessary modifications to design and allow you to see how your product will perform in a real-world setting. We maintain an extensive network of vendor partners that can assist in developing the design of your product across various verticals from Information Technology to complex manufacturing. We also make sure Patents, trademark registrations, and other legal measures are undertaken to protect a product's intellectual rights, before the product may be brought to market.
EXECUTION.
This is the most important and complex step in the process. We have the people, processes and network of manufacturers to take your validated idea into production efficiently. We consistently uphold strict standards through our established process controls and quality systems. Whether you’re an entrepreneur launching your new product, an established company looking to scale production, or a government entity seeking broader support, we offer a custom array of solutions to take you to that next step in getting to market.
Our execution phase includes manufacturing, quality control, supply chain, marketing and measurement.
